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Coles Vs. Woolworths

Ciaran Former Senior UX Consultant 17th Dec, 2012

When purchasing groceries online, the usability of the shopping interfaces becomes a differentiator just as the appearance and layout of a physical supermarket is a differentiator. While uptake of online grocery shopping in Australia is currently somewhat behind other markets , the increasing interest in online shopping amongst Australians in general would suggest its potential has not yet been fully realised. This means the industry still has some time to optimise its product.

As well as being the largest grocery retail brands in Australia, Coles and Woolworths have the most mature online grocery shopping interfaces. To learn more about online grocery shopping behaviour in general and assess where the usability of these interfaces stands, U1 decided to test them with real users and compare their usability.

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About The Author

Ciaran Former Senior UX Consultant

Ciarán was our user experience all-star. With 4 years professional usability experience and qualifications in Computer Science and Electronic Commerce, he played a leading force within the U1 team. Most passionate about exploring how all the elements of user testing work together, he loved analysing details then putting the pieces together to create the ultimate solution for U1 clients.

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