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Phone (02) 9261 4624 Fax (03) 9684 3434 Level 1, 26-28
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NSW 2010
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Phone (03) 9684 3470 Fax (03) 9684 3434 Ground Floor
119 Ferrars St
South Melbourne
VIC 3205
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Group Buying Category Mobile Compliance

Jennifer Former General Manager, Sydney 1st Mar, 2012

The unprecedented growth of the mobile internet in the last two years has put tremendous pressure on organisations to cater to the needs of users across a dizzying array of platforms and devices. Many companies have risen to the challenge, taking a considered approach and working diligently to provide users with a well-integrated experience.

UsabilityOne has had the pleasure of working closely with several organisations to help them refine their mobile strategies and optimise their approaches. Through our experience, we have been able to enrich our understanding of user needs in this arena, exploring how consumers prefer to interact when they’re on the go.

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About The Author

Jennifer Former General Manager, Sydney

Jennifer is a true research professional. Formerly Consumer Insights Manager at Yahoo!, she brought U1 Group more than 10 years of experience as well as Honours in Commerce. She was also a Certified Communications and Advertising Accredited Professional (CAAP). Despite the fancy credentials, Jennifer is a great people-person who loves making serious research fun.


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