The unprecedented growth of the mobile internet in the last two years has put tremendous pressure on organisations to cater to the needs of users across a dizzying array of platforms and devices. Many companies have risen to the challenge, taking a considered approach and working diligently to provide users with a well-integrated experience.
UsabilityOne has had the pleasure of working closely with several organisations to help them refine their mobile strategies and optimise their approaches. Through our experience, we have been able to enrich our understanding of user needs in this arena, exploring how consumers prefer to interact when they’re on the go.
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