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Industry report: The positive impact of good UX on user behaviour and brand loyalty

Danica Former UX Consultant 13th Feb, 2014

Online donor advocacy contributes to the financial sustainability of non-profit organisations. But how do we get users to take action, and keep them coming back? Can good web design for a non-profit organisation result in a better user experience – and therefore result in a higher likelihood of securing online donations?

To find out, we collected data on the usability of two Australian organisation’s websites, UNICEF and Red Cross.

You can read all about our findings published exclusively on the UXMag website.

Alternatively, receive the full report (PDF, 1.9kb) - delivered straight to your inbox - by entering your email address below.


About The Author

Danica Former UX Consultant

Danica previously worked with us and was a great community hero; incredibly passionate about doing work that benefitted people’s quality of life and projects that influenced public policy. With a background in market research, psychology, biology, international relations and political science, Danica would continually grow her understanding of the psychological basis of behaviour, and explore how people used technology.

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