Online donor advocacy contributes to the financial sustainability of non-profit organisations. But how do we get users to take action, and keep them coming back? Can good web design for a non-profit organisation result in a better user experience – and therefore result in a higher likelihood of securing online donations?
To find out, we collected data on the usability of two Australian organisation’s websites, UNICEF and Red Cross.
You can read all about our findings published exclusively on the UXMag website.
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