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Phone (02) 9261 4624 Fax (03) 9684 3434 Level 1, 26-28
Wentworth Ave
Surry Hills
NSW 2010
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Phone (03) 9684 3470 Fax (03) 9684 3434 Ground Floor
119 Ferrars St
South Melbourne
VIC 3205
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Special Industry Report: JB Hi-Fi vs. Harvey Norman

Alyce Former UX Consultant 1st Feb, 2013

The online shopfront is a critical distribution channel, and understanding how your organisation stacks up against the competition is a vital piece of intelligence that you can use to drive sales and capture market share.

To this end, we recently pitted the online shopfronts of JB Hi-Fi and Harvey Norman against one another.  Using our proprietary online usability tool, Loop11, we asked Australian online shoppers to undertake the same tasks on both sites, and then we compared the participants’ relative success.  The tasks were to locate specific products and to use the site to find a store address (see Overall Results).  The shoppers were also asked about their general satisfaction with the process on each site.

The results provide interesting food for thought for both retailers.

To receive the full report, please submit your email below.


About The Author

Alyce Former UX Consultant

As a card carrying member of Generation Y, Alyce has been immersed in technology ever since she was born. An avid digital user and advocate for good experience, Alyce has a great eye for technology’s changing landscape, and brings a fresh, innovative perspective to research projects that no one else can.

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