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Phone (02) 9261 4624 Fax (03) 9684 3434 Level 1, 26-28
Wentworth Ave
Surry Hills
NSW 2010
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Phone (03) 9684 3470 Fax (03) 9684 3434 Ground Floor
119 Ferrars St
South Melbourne
VIC 3205
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Get in touch

At U1, we love hearing from people. So whether you have a query about the work we do, who's on our team or when's the next training event, contact us via email or phone.

Meet the new owners of U1 Group (many of you already have)

Sean Owner 13th Nov, 2017
Photo of Tony Eustace and Sean Smith in U1 Group foyer

We are excited to announce that Tony Eustace and Sean Smith are the new owners of U1 Group.

Tony and Sean have collectively been with U1 Group for more than a decade. For the 18 months before taking ownership, they have been managing the consultancy while our original co-founders Shefik and Toby focused on their online user testing tool, Loop11.

The chance to own a company with U1 Group’s rare pedigree and in a field they are both passionate about was an unmissable opportunity for Tony and Sean.

What does the change mean for you?

For you, it’s business as usual. You can expect the same level of support from our high-calibre team.

For us, we’re excited about this next stage of the U1 Group story.

With the continuity Sean and Tony bring to U1 Group as the new owners, there will be no service interruption for our clients and partners.

How we can help you

Our team knows what’s required to help you action your ideas and deliver a winning result to your customers. The quality of our team is our greatest asset. We can’t wait to showcase the ability, knowledge and strengths of our team to you and our industry peers.

The quality of our team is our greatest asset.

We are proud of our heritage and standing as Australia’s oldest, independent experience research and strategy consultancy. Since 2001, U1 Group has matured and grown to keep up with industry changes and your ever-evolving needs. These days, our goal is to help you make informed decisions from discovery to delivery.

We look forward to our clients, new and old, joining us on this exciting journey.

We would love to talk to you about how we can make a real difference to your experience design challenges.

Call us on (03) 9684 3470 or email


About The Author

Sean Owner

Sean joined U1 Group back in 2010 as a Senior Consultant and since then his role has evolved going on to become Managing Director and now Owner of the business. Sean has been involved in experience research and strategy for over 20 years. With a background in Psychology and a keen interest in technology, Sean is passionate about the use of research to inform experience design decisions. He firmly believes that the best experiences are those which recognise the human that resides at the centre of all interactions.


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