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  • The value of testing low-fidelity prototypes with real users

    Testing low fidelity (lo-fi) prototypes is a cost-effective, time-efficient, and versatile way to understand what is fundamentally important to users. This article discusses the value of lo-fi prototype testing, and why it should be integrated into the design process. What is a Low-Fidelity Prototype? A...

  • Understanding Users Through Contextual Enquiry

    Contextual enquiries are a great way to explore how, where and why people use a product or service. This article discusses what contextual interviews involve, why they are important and what to consider when planning this kind of research. What is a contextual enquiry?...

  • A call for more messiness in usability testing

    Sometimes it’s the people you don’t observe and the questions you decide to not ask that give you the best opportunities to learn. When we allow for overflow, instead of containment, we admit surprising results that can inspire and guide us to create better...

  • Roadside assistance: what’s driving users away?

    It’s 10pm, pouring with rain and your car’s broken down on the freeway. Lucky you’ve got emergency roadside assistance and help is just a phone call away. Or is it? For many people, an investment in roadside assistance is well worth the couple-of-hundred bucks...

  • How do I measure experience?

    It has never been easier to track online interactions and behaviour of users through analytics such as unique visitors, exit pages, basket size, conversion rates, page impressions and bounce rates. This information lends itself well to establishing targets and tracking performance against these Key...

  • Using quantitative data to support generative and evaluative research

    In recent articles we have discussed the role of Generative and Evaluative research in experience design. Whilst the focus of those articles has largely related to qualitative research, in this article I want to explore the use of quantitative data in both Generative and...

  • The role of evaluative research in experience design

    Since 2001, U1 Group has been using Evaluative research to assist our clients and partners to deliver the best possible experience design. In this article I will introduce Evaluative research and its application to the experience design process. Before we go into the details...

  • Using quantitative data to support generative and evaluative research

    In recent articles we have discussed the role of Generative and Evaluative research in experience design. Whilst the focus of those articles has largely related to qualitative research, in this article I want to explore the use of quantitative data in both Generative and...

  • Using generative research in experience design

    For the last couple of years, the U1 team has been using generative research to inform complex customer design solutions. It has resulted in some great experiences and projects that I want to share in this article. Before we plunge into the detail, here's...

  • Generative and evaluative research in experience design

    At U1 Group, we are continually working with our clients to assist them in making informed decisions about the experience design of their products and services, from the initial discovery phase right through to delivery. With the progressive maturation of the UX industry we...

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