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  • Using generative research in experience design

    For the last couple of years, the U1 team has been using generative research to inform complex customer design solutions. It has resulted in some great experiences and projects that I want to share in this article. Before we plunge into the detail, here's...

  • Generative and evaluative research in experience design

    At U1 Group, we are continually working with our clients to assist them in making informed decisions about the experience design of their products and services, from the initial discovery phase right through to delivery. With the progressive maturation of the UX industry we...

  • My 3 top takeaways from UX Australia

    In August earlier this year, I attended my first UX Australia conference. I was impressed at how many of the talks involved research topics. I was also impressed at how engaging all the talks I attended were. To be honest, coming from a research...

  • A week in the U1 Office

    Here at the U1 Melbourne office, each week (and often each day) can be very different. Our staff members are often working on various projects, going to business meetings, munching on morning teas, attending pub lunches or enjoying Friday drinks. If you’ve ever wondered...

  • Five tips for conducting guerrilla research

    At U1 Group we’re dedicated to gathering evidence that enables our clients to clearly achieve their customer experience goals in the digital world and beyond. Speaking to the right users is a crucial part of this evidence gathering process, but finding the right participants...

  • Looking beyond metrics for long-term success

    Obtaining ongoing customer feedback and assessing staff and company performance is key to any successful organisation. Most organisations are on board with this and, in theory, see the value in it. However, implementing a successful tracking study – so that a measurable improvement can...

  • A review of UXPA 2016 Seattle

    The start of June saw me making my first trip to the annual User Experience Professionals Association (UXPA) conference. This conference is one I had been interested in attending for some time, but when I found out that Seattle was this year’s host city, I...

  • ANZ introduces Apple Pay

    Mobile payments industry report update Last year, our U1 industry report “What will it take for banks for triumph over Apple Pay?” explored the emerging mobile payments market in Australia. We investigated consumers’ attitudes towards mobile payments and the major barriers to the uptake...

  • 5 steps to creating a great participant experience

    We spend a lot of time as UX and CX researchers thinking and talking about how we can help inform design to address peoples' needs, while creating experiences which delight the customer and leave them wanting more. What isn't thought or talked about much,...

  • Context is crucial: anthropology meets UX

    A lot of research and discussions on user experience (UX) focus on the interaction between a person (the user) and a digital object. We study the way a person currently interacts or could interact with an object. We look at where pain points might...

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