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  • Measuring the UX of train systems in big cities: Melbourne VS Tokyo

    I am just weeks away from a long-anticipated second trip to Japan. And despite all of wonderful things the country has to offer, I am most excited to use Tokyo’s rail network once again. It’s a dream world where people line up in queues...

  • Implementing a CX framework, presented at UX Australia 2015

    In August, I co-presented at UX Australia with Renee Farnham (Strategy Lead, The Design Practice) from Telstra. Our presentation ‘A bridge between two worlds’ tells of the journey we've been through with Telstra to better understand its service experience and improve advocacy. The presentation...

  • Would you like free wifi with that?

    During a recent visit home to the UK, I found myself desperately scanning for free wifi every time I walked into a restaurant, hotel, bar, clothing store or supermarket. What I found as I wandered down London’s Oxford Street is that many retailers are...

  • Are your UX research efforts a complete waste of time?

    When it comes to user experience research, a critical but often overlooked component is the representative users themselves. Research participants, as we like to call them, have the ability to really make or break your research project. Recruit the wrong participants, and you risk...

  • Analysing customer experience (CX) in the real world

    Over the long weekend – and for the opening of the ski season – a group of us made the journey to Marysville, in Victoria’s Yarra Valley. A picturesque country town that was decimated by the Black Saturday fires back in 2009, it is...

  • How to rally donations and convert supporters into lifelong fans

    Garnering financial support is a challenge that all not-for-profit organisations experience. Resources are limited; not knowing what makes supporters tick can often lead to the ineffective use of precious funds. Bush Heritage Australia came to U1 Group asking how it could best allocate its...

  • What rocked my boat @UXPA15 San Diego

    UXPA14 in London was going to be a hard act to follow, but how did this year’s conference in San Diego stack up? The beachside location in Coronado was stunning, but I have to say the selection of topics didn’t quite resonate as much...

  • Attributes of a UX researcher

    Here at U1, we are going through the process of introducing a new organisational structure – and this has resulted in us thinking about who we are and what makes us ‘U1’. One of the primary influences of who we are as a company...

  • 5 lessons learned from running user research in an agile environment

    Lately, U1 has been undertaking a lot of research for companies working in a mostly agile environment. Naturally, we’ve been working really hard to refine our research techniques and methodologies to work effectively and keep up with the fast pace – without compromising on...

  • RMIT University honoured at global 2015 Webby Awards

    Dubbed by The New York Times as “the internet’s highest honor”, U1 Group is proud to announce that RMIT University has been listed as a 2015 Webby Award honoree. The annual Webby Awards highlights the best websites, online film and video, advertising and media, mobile sites and apps,...

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