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  • The difference between UX and CX

    What is the difference between the User Experience (UX) and Customer Experience (CX)? Although both have evolved to become two recognised disciplines, they share the same goal: creating a better user/customer experience. For this reason, UX and CX share a lot of similarities. It...

  • Why ethics matters when implementing new technology

    We take it for granted that we can design websites, apps and software to support or encourage specific behaviours and activities. But in fact any new technology can bring about behavioural changes for individual users, or more widespread changes at the community or societal...

  • What’s SUS got to do with it?

    The system usability scale (SUS) is an easy and valid measure of how users perceive the usability of a website or digital device. The SUS was developed by John Brooke at Digital Equipment Corporation in 1986, the same year that Halley’s Comet was clearly...

  • Interaction conventions and ergonomics

    We test some really innovative interfaces for our Clients and we love getting our hands on something exciting and new. On occasion we come across issues where an innovative design has broken established interaction conventions causing difficulty. When we bring this feedback to Clients...

  • How prototype testing can help your business reach its goals sooner

    In the last few years, we have seen an increase in clients interested in user testing prototypes, which has impacted the UX research industry. This is due to a shift towards creating prototypes as part of the design and development process. Prototypes are very...

  • When and how to factor accessibility in to your redevelopment or project design

    With the Web Accessibility National Transition Strategy now well underway, a common question that comes up when speaking with clients is when and how to factor accessibility into the redevelopment or design of a website. It can be hard to think about accessibility when...

  • Do wireframes still have a role to play in the development process

    I have noticed an increasing number of conversations taking place within the UX community questioning the relevance of wireframes to the development process. The primary concern seems to arise from situations where clients who have signed off on wireframes then reverse their position, demanding...

  • The advantages and disadvantages of using Net Promoter Score (NPS) in your research

    At UsabilityOne we have become aware of the increasing interest in using the Net Promoter Score (NPS)® in user research projects, as a way of measuring the likelihood that customers will freely promote their product or service through word of mouth.  The NPS was designed...

  • Reassuring Users by Meeting Expectations

    In some recent projects we got some interesting feedback that was yet another reminder to us of the importance of meeting the user’s expectations (in this case, when implementing registration and checkout forms). Meeting the user’s expectations is nothing new in usability but we...

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