• 3 steps to designing a great customer experience

    Ever wondered how to go about creating the best customer experience possible? In this post we share with you the approach we often adopt when helping clients. 1. Discover what the experience is like today A crucial first step, the client should reflect on...

  • The difference between UX and CX

    What is the difference between the User Experience (UX) and Customer Experience (CX)? Although both have evolved to become two recognised disciplines, they share the same goal: creating a better user/customer experience. For this reason, UX and CX share a lot of similarities. It...

  • How prototype testing can help your business reach its goals sooner

    In the last few years, we have seen an increase in clients interested in user testing prototypes, which has impacted the UX research industry. This is due to a shift towards creating prototypes as part of the design and development process. Prototypes are very...

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