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  • Understanding Users Through Contextual Enquiry

    Contextual enquiries are a great way to explore how, where and why people use a product or service. This article discusses what contextual interviews involve, why they are important and what to consider when planning this kind of research. What is a contextual enquiry?...

  • Roadside assistance: what’s driving users away?

    It’s 10pm, pouring with rain and your car’s broken down on the freeway. Lucky you’ve got emergency roadside assistance and help is just a phone call away. Or is it? For many people, an investment in roadside assistance is well worth the couple-of-hundred bucks...

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