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  • Five tips for conducting guerrilla research

    At U1 Group we’re dedicated to gathering evidence that enables our clients to clearly achieve their customer experience goals in the digital world and beyond. Speaking to the right users is a crucial part of this evidence gathering process, but finding the right participants...

  • ANZ introduces Apple Pay

    Mobile payments industry report update Last year, our U1 industry report “What will it take for banks for triumph over Apple Pay?” explored the emerging mobile payments market in Australia. We investigated consumers’ attitudes towards mobile payments and the major barriers to the uptake...

  • Why Google Glass (and other poorly designed tech gadgets) was a failure

    Technology plays an increasingly prominent role in our lives. From the vast range of wearables now available through to digital assistants and even connected homes, everyday use of technology has become akin to religion, in which we worship all manner of gadgets. A question...

  • You’ll never be a UX researcher until you…

    UX researchers wear many hats and have a wide-ranging skillset at their disposal. It takes a wealth of experience in hands-on research to combine these skills into a cohesive arsenal. Even then, it is easy to forget some of the behaviours that good researchers...

  • What hipsters can teach us about natural language forms

    There’s nothing like a long, burdensome form to make participants reel back in pain during user testing. The sheer sight of a form can be enough to divert users down an alternate path or cause them to abandon their journey altogether. But what if...

  • What will it take for banks to triumph over Apple Pay?

    Given Apple’s dominance in the global marketplace, it would be safe to assume that any Apple product yet to be released will quickly gain popularity amongst consumers. But when it comes to mobile payments, Australians trust their banks. How will such third party providers...

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