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  • Meet the new owners of U1 Group (many of you already have)

    We are excited to announce that Tony Eustace and Sean Smith are the new owners of U1 Group. Tony and Sean have collectively been with U1 Group for more than a decade. For the 18 months before taking ownership, they have been managing the...

  • How do I measure experience?

    It has never been easier to track online interactions and behaviour of users through analytics such as unique visitors, exit pages, basket size, conversion rates, page impressions and bounce rates. This information lends itself well to establishing targets and tracking performance against these Key...

  • Using quantitative data to support generative and evaluative research

    In recent articles we have discussed the role of Generative and Evaluative research in experience design. Whilst the focus of those articles has largely related to qualitative research, in this article I want to explore the use of quantitative data in both Generative and...

  • Using quantitative data to support generative and evaluative research

    In recent articles we have discussed the role of Generative and Evaluative research in experience design. Whilst the focus of those articles has largely related to qualitative research, in this article I want to explore the use of quantitative data in both Generative and...

  • Generative and evaluative research in experience design

    At U1 Group, we are continually working with our clients to assist them in making informed decisions about the experience design of their products and services, from the initial discovery phase right through to delivery. With the progressive maturation of the UX industry we...

  • A review of UXPA 2016 Seattle

    The start of June saw me making my first trip to the annual User Experience Professionals Association (UXPA) conference. This conference is one I had been interested in attending for some time, but when I found out that Seattle was this year’s host city, I...

  • Attributes of a UX researcher

    Here at U1, we are going through the process of introducing a new organisational structure – and this has resulted in us thinking about who we are and what makes us ‘U1’. One of the primary influences of who we are as a company...

  • The future of mobile payments

    Back around 2005, I was involved in user research for Nokia that explored the use of NFC technology on phones to do everyday things, like pay for public transport and purchases in shops. The study even reviewed accessing product/event information from posters; all someone...

  • Do wireframes still have a role to play in the development process

    I have noticed an increasing number of conversations taking place within the UX community questioning the relevance of wireframes to the development process. The primary concern seems to arise from situations where clients who have signed off on wireframes then reverse their position, demanding...

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Find us at:

119 Ferrars St, South Melbourne
VIC 3205
(03) 9684 3470

Email: info@u1group.com

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