Menu

Mobile Ethnography

Augment the depth of understanding of your customers via Mobile Ethnography

Scroll down

Mobile Ethnography

Mobile ethnography is an exploratory research method that asks participants to provide us with insight into their lives and the environments in which they live, work, or study.

We ordinarily send participants a series of tasks, often submitted via a mobile device, requiring a few minutes each day over a period of time. Through photos, videos and text responses, we gain bits of information about the people we will be designing for, to reveal behaviours, motivations, pain points and opportunities in the customer experience.

This research activity is particularly relevant if you are unable to gain the insights you need through face-to-face research methods. While you can’t walk around experiencing your users’ lives with them, mobile ethnography at least uncovers some of the things that contribute to their world views.

Mobile ethnography allows for:

  • Recruiting participants from anywhere
  • Setting up a fun activity that requires minimal time commitment
  • Sourcing photos and videos from participants to bring them to life
  • Empathetic design decisions, created appropriately for your customer segments.

Speak To An Expert

The U1 Toolkit

To provide you with the clearest possible insights and help you deliver real outcomes, we tailor each project to include the right methods and activities from our extensive toolkit.

Prototyping icon

Business Discovery

 

Contact Us

Prototyping icon

Workshops

 

Read more

Prototyping icon

Whiteboard Sessions

 

Read more

Prototyping icon

Quantitative Surveys

 

Contact Us

Prototyping icon

Depth Interviews

 

Contact Us

Prototyping icon

Contextual Interviews

 

Contact Us

Prototyping icon

Contextual Observation

 

Read more

Prototyping icon

Mobile Ethnography

 

Read more

Prototyping icon

Diary Study

 

Contact Us

Prototyping icon

Card Sorting

 

Read more

Prototyping icon

IA Validation

 

Read more

Prototyping icon

Usability Testing

 

Moderated Usability Testing

Read more

Online Usability Testing

Read more

Prototyping icon

Service Walkthrough

 

Read more

Prototyping icon

True Intent Online Study

 

Contact Us

Interaction Design

Prototyping icon

Prototyping

 

Read more

Prototyping icon

Persona Development

 

Read more

Prototyping icon

Experience Maps

 

Read more

Prototyping icon

User Journeys

 

Read more

Prototyping icon

Digital Strategy

 

Contact Us

Prototyping icon

Outsourcing Research

 

Contact Us