Mobile ethnography is an exploratory research method that asks participants to provide us with insight into their lives and the environments in which they live, work, or study.
We ordinarily send participants a series of tasks, often submitted via a mobile device, requiring a few minutes each day over a period of time. Through photos, videos and text responses, we gain bits of information about the people we will be designing for, to reveal behaviours, motivations, pain points and opportunities in the customer experience.
This research activity is particularly relevant if you are unable to gain the insights you need through face-to-face research methods. While you can’t walk around experiencing your users’ lives with them, mobile ethnography at least uncovers some of the things that contribute to their world views.
Mobile ethnography allows for:
- Recruiting participants from anywhere
- Setting up a fun activity that requires minimal time commitment
- Sourcing photos and videos from participants to bring them to life
- Empathetic design decisions, created appropriately for your customer segments.
The U1 Toolkit
To provide you with the clearest possible insights and help you deliver real outcomes, we tailor each project to include the right methods and activities from our extensive toolkit.
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