Online Usability Testing
Online usability testing enables an increase in scope in terms of participants and geography.
Depending on project requirements, we may propose moderated usability testing, online usability testing or both. Moderated sessions provide deeper insights into why problems are occurring however online testing can enable results at a quantitative scale. We will recommend whichever approach best delivers the insights and data needed to address your research design questions.
Participants complete tasks online, in their own time and environment, using their own device. This type of usability testing only applies to digital products and services.
We work closely with you to script the tasks and questions put to participants. Typically we would recruit at least 100 participants who reflect your target audience groups and we ask them to complete tasks they would normally engage in when using your digital product or service.
The large sample size provides project stakeholders with certainty and findings can offer confidence and validate previous insights.
We measure how each user interacts with your site and approaches the tasks they’ve been given. Online usability tests can also capture some qualitative insights through the use of open-ended questions.
The U1 Toolkit
To provide you with the clearest possible insights and help you deliver real outcomes, we tailor each project to include the right methods and activities from our extensive toolkit.
True Intent Online Study