Australia's longest-standing experience research and strategy consultancy

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During this time of uncertainty and disruption, connection with your users and customers is perhaps more important than ever.

Research and insight are key to establishing and maintaining this connection, and does not have to be affected by the current situation.

COVID-19 and keeping research running

Who we are

U1 is Australia's longest-standing independent experience research and strategy consultancy. Founded in 2001, we have delivered thousands of projects encompassing UX, CX, Design Research & Service Design approaches, providing us with the opportunity to speak directly with tens of thousands of people.

Our heritage

During this time, we have had a front-row view of the ever-increasing role that digital plays in product and service delivery, from bit player to the lead role, and most importantly the impact this has on the human at the centre of it all, your customers.

Our purpose

Drawing on our collective experience and expertise, our purpose is to act as an objective, collaborative partner. Providing you with the evidence-based perspective and understanding needed to make informed decisions about your experience design.

What we do

Our team delivers an independent, thorough and evidence-driven approach. An approach that is built on the right mix of qualitative and quantitative research methods that will help you to design and deliver the experience your customers are looking for.

Whether it is through the use of our dedicated, on-site research facilities, visiting homes and workplaces, or online research tools, we can help you engage with, and listen to, your customers.

You can involve us at any stage of product and service development, from discovery to delivery. We help our clients in many ways, including:

  • Usability testing (in-person and online)
  • Surveys
  • Information Architecture
  • Contextual enquiries and observation
  • Customer and stakeholder workshops
  • Persona creation
  • Experience mapping
  • Future state journeys
  • Wireframes and prototypes

See all the ways we can help

Case studies

Since 2001 we have worked with many clients, here are just a few. You can find examples of our work by visiting our Case Studies page.

Featured articles

  • How many users do I need?

    Have you ever wondered about, or been asked to justify, the sample size used in a usability test? Well, you're not alone! In this article we'll explain why we are confident that six is enough, and how limiting sample size allows for iterative usability...

  • Sample size in design research

    In a previous article that you can read here, I wrote about the rationale, and guidelines, for choosing an appropriate sample size in usability testing. However, usability testing, or evaluative research, is not the only time you might be asked to defend, or provide...

  • Global Health and Wellbeing Study

    U1 is a member of the UX Fellows, a global network of experience research companies. In May this year, the network pooled resources to conduct a global study into health and wellbeing. The subject of our study is of particular relevance during a global...

Like to know more?

Download a copy of our credentials:

Download PDF file (1.3MB)

Find us at:

119 Ferrars St, South Melbourne
VIC 3205
(03) 9684 3470


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