Australia's longest-standing experience research and strategy consultancy

Scroll down

Who we are

U1 is an independent specialist research consultancy that places humans at the centre of the design process. Since 2001, we have been providing our partners with the evidence-based perspective and understanding that drives informed decision making.

What we do

Our team delivers an independent, thorough and evidence-driven approach.

Built on the right mix of qualitative and quantitative research methods that will help you to design and deliver the experience your customers are looking for.


A few of our clients

We’ve collaborated with hundreds of clients across dozens of industries to help them understand their users and make informed decisions.

Featured articles

  • Employee Experience Research

    What is your employee experience in a COVID-Normal or Post-COVID workplace? We can help you understand what your employees need to continue adapting to new ways of working and ensure smooth transitions as your business transforms. Talk to us about how we can apply...

  • Reflections on remote design research: The consultancy perspective

    2020 has been a year like no other (and we still have a couple of months to go!). The way we live, and work, has changed with a rapidity that at times has had our heads spinning. Back in March, U1 readily adapted to...

  • 3 steps to designing a great customer experience

    Ever wondered how to go about creating the best customer experience possible? In this post we share with you the approach we often adopt when helping clients. 1. Discover what the experience is like today A crucial first step, the client should reflect on...

Like to know more?

Download a copy of our credentials:

Download PDF file (1MB)

Find us at:

Level 10, Tower 4, World Trade Centre, 611 Flinders Street,
Docklands VIC 3008
(03) 9684 3470


Online enquiry