Australia's longest-standing experience research and strategy consultancy

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Who we are

U1 is Australia's longest-standing independent experience research and strategy consultancy. Founded in 2001, we have delivered thousands of projects encompassing UX, CX, Design Research & Service Design approaches, providing us with the opportunity to speak directly with tens of thousands of people.

Our heritage

During this time, we have had a front-row view of the ever-increasing role that digital plays in product and service delivery, from bit player to the lead role, and most importantly the impact this has on the human at the centre of it all, your customers.

Our purpose

Drawing on our collective experience and expertise, our purpose is to act as an objective, collaborative partner. Providing you with the evidence-based perspective and understanding needed to make informed decisions about your experience design.

What we do

Our team delivers an independent, thorough and evidence-driven approach. An approach that is built on the right mix of qualitative and quantitative research methods that will help you to design and deliver the experience your customers are looking for.

Whether it is through the use of our dedicated, on-site research facilities, visiting homes and workplaces, or online research tools, we can help you engage with, and listen to, your customers.

You can involve us at any stage of product and service development, from discovery to delivery. We help our clients in many ways, including:

  • Usability testing (in-person and online)
  • Surveys
  • Information Architecture
  • Contextual enquiries and observation
  • Customer and stakeholder workshops
  • Persona creation
  • Experience mapping
  • Future state journeys
  • Wireframes and prototypes

See all the ways we can help

Case studies

Since 2001 we have worked with many clients, here are just a few. You can find examples of our work by visiting our Case Studies page.

Featured articles

  • Using quantitative data to support generative and evaluative research

    In recent articles we have discussed the role of Generative and Evaluative research in experience design. Whilst the focus of those articles has largely related to qualitative research, in this article I want to explore the use of quantitative data in both Generative and...

  • Context is crucial: anthropology meets UX

    A lot of research and discussions on user experience (UX) focus on the interaction between a person (the user) and a digital object. We study the way a person currently interacts or could interact with an object. We look at where pain points might...

  • Using generative research in experience design

    For the last couple of years, the U1 team has been using generative research to inform complex customer design solutions. It has resulted in some great experiences and projects that I want to share in this article. Before we plunge into the detail, here's...

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Find us at:

119 Ferrars St, South Melbourne
VIC 3205
(03) 9684 3470


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