Moderated Card Sorting
Understand the ways in which your target audience organises and prioritises information, and leverage this insight to draft an information architecture for your content
Having an intuitive website, intranet site or app structure is essential for a great user experience.
Moderated card sorting enables us to understand how users classify content and what terminology they might use to describe this content.
We run moderated card sorting workshops to inform a draft information architecture (IA) that aims to map the way your customers, or users, think about and describe your content.
Participants are paired up and guided through the activity. First they group cards that represent your content and then label the groups using terminology that makes sense to them. Through operating in pairs, participants need to work together to achieve consensus in their proposed content groupings and labels.
Rather than incorporating every piece of content, the card sort draws from a representative sample of key content. It is important to include any proposed new content. Ideally a content audit will have been conducted prior to a card sort to remove outdated and duplicate content as well as identify new content.
Once we have analysed the findings we create a high-level IA showing the recommended placement and labelling of the sample content represented in the card sort.
This high-level IA typically extends to 2 or 3 levels. This becomes the basis on which you structure and allocate all of your remaining content.
Moderated card sorting is often followed by an IA validation exercise to further test and refine.
The U1 Toolkit
To provide you with the clearest possible insights and help you deliver real outcomes, we tailor each project to include the right methods and activities from our extensive toolkit.
True Intent Online Study