Future State Customer / User Journeys
Envision and communicate the future experience of your customers via the development of future state user journeys.
The ‘user journey’ depicted tells or shows an engaging story based on the ideal customer experience with your organisation, product or service. Customer / User journeys usually correspond with a persona and represent a ‘future state’ vision.
The purpose of a future state user journey is to take issues and opportunities identified in customer research to inspire improved products and services that are well-suited to your customers.
Often accompanying a particular persona, a future state user journey demonstrates the ways in which they would like to interact with your organisation. It eliminates pain points in the current experience and often includes ideas for new products, services or processes that assist in the provision of clear and consistent service.
The U1 Toolkit
To provide you with the clearest possible insights and help you deliver real outcomes, we tailor each project to include the right methods and activities from our extensive toolkit.
True Intent Online Study