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  • Design research: The (not so) secret art of observation

    Observation is a powerful yet often overlooked tool in the world of experience design. This article looks at why observation is useful, when and where it can be used and how to hone your observation skills to improve your research outcomes. In the context...

  • The value of testing low-fidelity prototypes with real users

    Testing low fidelity (lo-fi) prototypes is a cost-effective, time-efficient, and versatile way to understand what is fundamentally important to users. This article discusses the value of lo-fi prototype testing, and why it should be integrated into the design process. What is a Low-Fidelity Prototype? A...

  • Understanding Users Through Contextual Enquiry

    Contextual enquiries are a great way to explore how, where and why people use a product or service. This article discusses what contextual interviews involve, why they are important and what to consider when planning this kind of research. What is a contextual enquiry?...

  • A call for more messiness in usability testing

    Sometimes it’s the people you don’t observe and the questions you decide to not ask that give you the best opportunities to learn. When we allow for overflow, instead of containment, we admit surprising results that can inspire and guide us to create better...

  • Roadside assistance: what’s driving users away?

    It’s 10pm, pouring with rain and your car’s broken down on the freeway. Lucky you’ve got emergency roadside assistance and help is just a phone call away. Or is it? For many people, an investment in roadside assistance is well worth the couple-of-hundred bucks...

  • Meet the new owners of U1 Group (many of you already have)

    We are excited to announce that Tony Eustace and Sean Smith are the new owners of U1 Group. Tony and Sean have collectively been with U1 Group for more than a decade. For the 18 months before taking ownership, they have been managing the...

  • How do I measure experience?

    It has never been easier to track online interactions and behaviour of users through analytics such as unique visitors, exit pages, basket size, conversion rates, page impressions and bounce rates. This information lends itself well to establishing targets and tracking performance against these Key...

  • Using quantitative data to support generative and evaluative research

    In recent articles we have discussed the role of Generative and Evaluative research in experience design. Whilst the focus of those articles has largely related to qualitative research, in this article I want to explore the use of quantitative data in both Generative and...

  • The role of evaluative research in experience design

    Since 2001, U1 Group has been using Evaluative research to assist our clients and partners to deliver the best possible experience design. In this article I will introduce Evaluative research and its application to the experience design process. Before we go into the details...

  • Using quantitative data to support generative and evaluative research

    In recent articles we have discussed the role of Generative and Evaluative research in experience design. Whilst the focus of those articles has largely related to qualitative research, in this article I want to explore the use of quantitative data in both Generative and...

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