Meet the new owners of U1 Group (many of you already have)

By: Sean Smith, Tony Eustace
Date: July, 2017
File under: News & Events

We are excited to announce that Tony Eustace and Sean Smith are the new owners of U1 Group.

Tony and Sean have collectively been with U1 Group for more than a decade. For the 18 months before taking ownership, they have been managing the consultancy while our original co-founders Shefik and Toby focused on their online user testing tool, Loop11.

The chance to own a company with U1 Group’s rare pedigree and in a field they are both passionate about was an unmissable opportunity for Tony and Sean.

What does the change mean for you?

For you, it’s business as usual. You can expect the same level of support from our high-calibre team.

For us, we’re excited about this next stage of the U1 Group story.

With the continuity Sean and Tony bring to U1 Group as the new owners, there will be no service interruption for our clients and partners.

How we can help you

Our team knows what’s required to help you action your ideas and deliver a winning result to your customers. The quality of our team is our greatest asset. We can’t wait to showcase the ability, knowledge and strengths of our team to you and our industry peers.

“The quality of our team is our greatest asset.”

We are proud of our heritage and standing as Australia’s oldest, independent experience research and strategy consultancy. Since 2001, U1 Group has matured and grown to keep up with industry changes and your ever-evolving needs. These days, our goal is to help you make informed decisions from discovery to delivery.

We look forward to our clients, new and old, joining us on this exciting journey.

We would love to talk to you about how we can make a real difference to your experience design challenges.

Call us on (03) 9684 3470 or email

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(03) 9684 3470


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