U1 is an independently owned Australian company that offers unbiased insight, driven by expert research.
We share your goal of making sure your customers, staff and users enjoy their experience, regardless of channel, every time.
When you work with us, you'll find we provide more than just detailed reports: we provide real insights and recommendations aligned to your business goals and resources, so you can connect with your audience like never before.
Every project needs a slightly different approach, so we draw on the combined expertise of our four practice areas to deliver what you need:
We identify the right mix of research methods – from exploratory enquiry to data-driven evidence – giving you the best of both qualitative and quantitative research.
Many of our services are designed to work as stand-alone activities, but often the value of working with U1 is the combination of perspectives we use to tackle a problem or challenge and reach the best outcome.
It's a seamless approach that assures you of the best result.
Who we work with
We work with internal teams in technology, marketing, CX and insights, strategy, communications and UX, in organisations of every size and industry sector.
Contact us today to find out more.
We’ve been developing research approaches suited to a lean way of working. Introducing U1 Rapid.
Speaking to the right users is crucial, but finding the right participants isn’t alway easy.
U1 selects the right methods and
techniques that enable you to deliver
the experience your audience is looking for.
Since 2001, U1 Group has worked on thousands of projects with hundreds of clients around Australia. Our devoted team of professionals is committed to understanding and addressing each client's unique business challenges.