Obtaining ongoing customer feedback and assessing staff and company performance is key to any successful organisation.
U1 Group is Australia’s longest-standing experience research and strategy consultancy
We bring the know-how derived from thousands of projects delivered since 2001. Over time, our horizons have expanded beyond digital experiences to encompass the entire customer experience. With U1 Group, you can make informed decisions and be confident that you will succeed.
Providing the evidence-based perspective and understanding that leads to the recognition of opportunity and delivery of the best possible customer experience.
Our experienced team delivers an independent, thorough and evidence-driven approach. An approach that is built on the right mix of qualitative and quantitative research methods that will help you to design and deliver the experience your customers are looking for.
How U1 Group can helpIn designing and delivering your customer experience you will have many questions. Here are just a few of the questions we can help you to answer:
Who is my audience?
How do they behave? What do they need or value? What motivates them? What is their current and potential future relationship with my organisation? How do I reach them?
What does success look like?
What is important to my organisation and our customers? How will we measure success? What information should we be capturing about our customers and their experiences?
What does the experience involve?
What engagement, or interactions, should the experience incorporate? What touch points and channels are involved? How do I map the customer journey?
What should it look like?
What should the interface look like? When considering alternative design approaches (visual and interaction), which works best?
What features should I prioritise?
From an organisational perspective what delivers the most value? From a customer perspective, what are they most likely to benefit from and value?
Can we deliver on the promise?
What internal processes and/or relationships need to be in place to ensure we deliver the intended customer experience? How can I evaluate the customer experience?
Like to know more? Download a copy of our credentials document here.
Does this sound like you? Give us a call on (03) 9684 3470 to have a chat.