Menu
  • Introducing our resident U1 office dogs

    If you’ve ever visited our Melbourne or Sydney offices, you may have had the pleasure of meeting some very special members of our team. They have four legs, fur and wet noses… That’s right – our dogs! Our office dogs not only provide entertainment,...

  • Why Google Glass (and other poorly designed tech gadgets) was a failure

    Technology plays an increasingly prominent role in our lives. From the vast range of wearables now available through to digital assistants and even connected homes, everyday use of technology has become akin to religion, in which we worship all manner of gadgets. A question...

  • Co-design is easy: 5 ways you can include client teams in user research projects

    If you work in user research or design for an agency or consultancy, co-design is one of those words you might be hearing more and more from potential clients these days. If you work client-side, you’re probably seeing it pop up in a lot...

  • Why great companies invest in data AND people

    In my experience working across multiple industries and organisations, too many quantitative research reports and dashboards sit on desks unread or unused. At the same time, key decisions are being made by senior management based on little evidence or insight even though the information...

  • How UX research can make Christmas better

    With Christmas fast approaching, I have put together a little list of ways in which UX research methodology can help you in the lead up to the big day (AKA I am making an obvious metaphor for your website and users, but shrouded in...

  • You’ll never be a UX researcher until you…

    UX researchers wear many hats and have a wide-ranging skillset at their disposal. It takes a wealth of experience in hands-on research to combine these skills into a cohesive arsenal. Even then, it is easy to forget some of the behaviours that good researchers...

  • reDiscovery Reconsidering user needs led to the overhaul of an important online tool for Victorian energy consumers

    The brief Victorian Energy Compare (previously My Power Planner) is an energy comparator tool developed by the Department of Economic Development, Jobs, Transport and Resources as a part of “SwitchOn”, a website dedicated to providing information and guidance on electricity consumption to Victorians. The...

  • What hipsters can teach us about natural language forms

    There’s nothing like a long, burdensome form to make participants reel back in pain during user testing. The sheer sight of a form can be enough to divert users down an alternate path or cause them to abandon their journey altogether. But what if...

  • Turning CX research into a strategy

    Last month I hosted a workshop with 25 senior executives from companies around Australia at the third annual NG Customer Experience Summit. There was a wide variety of experience levels amongst the participants and a range of topics related to CX covered. My aim...

  • The problem with lean innovation

    Go lean. Be agile. Pivot. Adapt. These are practices that smart organisations strive to initiate. But there are problems with innovating at such speed. Unless you get the basics right, you’re bound to lose yourself down a rabbit hole. Great lean enterprise models I...

Page 4 of 8

Get in touch

Find us at:

Level 24, 570 Bourke Street,
Melbourne VIC 3000
(03) 9684 3470

Email: info@u1group.com

Online enquiry